I was honored to create Bayat’s full brand identity, starting with conducting thorough market research, creating a strong brand strategy, and crafting a unique brand identity. My role also included designing a memorable logo mark, selecting a cohesive color palette, creating all stationery elements, and developing detailed brand guidelines, in addition to other deliverables.

Seeing the brand come to life was an incredibly fulfilling experience.

Logo Option 01

This direction is modern, bold, and inviting. It has a professional and elegant look and feel. It also brings a clean and sophisticated vibe.
A blend of serif and sans serif typefaces to generate a beautiful design with serif bold headers and friendly body text that represents both boldness and friendliness.
The color palette is earthy and less vivid. It complements the wavy desert dunes that intersect the logotype.

Moodboard 01.

Logo Option 02

This direction combines traditional Arabic culture with a modern look and feel. It also has a professional and classy touch.
A blend of serif and sans serif typefaces to generate a beautiful design with serif bold headers and friendly body text that represents both boldness and friendliness.
The color palette is less vivid. It symbolises mystery, power, and elegance.

Moodboard 02.

Logo Concept.

The‭ ‬“Gate‭ / ‬Dome”‭ ‬concept represents the house from which the word‭ ‬“Bayat”‭ ‬originates‭. ‬The dome and the arabesque shape also signify Arabic and Islamic culture and heritage‭.‬ The large dome‮ ‬also represents the spacious apartments that would last for years‭. ‬Whereas‭, ‬the most fascinating aspect of the concept is that it opens the doors for new investors to guarantee a more sustainable investment opportunity‭.‬ Moreover‭, ‬the Arabian horse symbolises pride‭, ‬nobility‭, ‬loyalty and the Arabian history‭.‬